Wise me up to cold calling

Wise Me Up To Cold Calling aims to help sales people identify what makes cold calling such a challenge and overcome the fears of making such calls. Shea Heer shares over 20 years of experience in receiving, making and coaching people through those first prospecting stages in the sales process. With the support of real life stories, this book explores natural human reactions to help the reader to understand why people react to cold calls in the way that they do. The reader is also motivated to analyse their own behaviour and identify how they can achieve greater results in telephone lead generation.


This book is an easily accessible guide which will appeal to anyone interested in learning how to improve their cold calling success rate. Its unique style and structure takes readers on a journey through the process and along the way the reader is given thought-provoking advice on how to own cold calling success.



Available from all good bookshops and from the following online retailers.


The Book Guild (offers worldwide shipping)






The Telegraph Bookshop

The Guardian Bookshop

Wordery (offers free worldwide shipping)

Book Depository (offers free worldwide shipping)

Booktopia (Australia)

Angus & Robertson (Australia)

Amazon.com (USA)